Advanced concept for a media player for home entertainment. The device calls for a prominent place in the home environment. It wants to be displayed instead of hidden away. The discs are loaded from the top. One can see a disc playing through the glass lid. The notion of playing music or a movie is celebrated as an event, somewhat reminiscent of an old-fashioned record player. The idea is to involve the user on a physical and emotional level, hence making the experience more meaningful.
Consumer start-up SoundCast Systems enlisted DD STUDIO’s expertise to differentiate its wireless music system from the competition’s generic black boxes. DD STUDIO responded with a yin/yang inspired white transmitter and black receiver to shake-up the wireless digital music scene. The iCast™ + AudioCast™ target music entusiasts who demand a hassle-free,out-of-the-box experience. the harmonious components provide a strong visual brand language that immediatley connects with the consumer. The system’s sleek interface makes it plug-and-play fast and satisfyingly simple. After connecting the audio and power jacks, the system is up and running.
SoundCast will achieve significant brand awareness with its initial entry into the music accessory market. The well-designed product has attracted attention of many mainstream electronic stores who are stocking their prime shelf space with this one-of-a-kind device.
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